As Valentine's Day approaches, it brings with it a charming phenomenon known as the “Valentine Effect”. In the housing market the “Valentine Effect” refers to a noticeable, albeit subtle, uptick in real estate activity around and after Valentine’s Day. Industry data suggests that in the latter half of February, real estate websites experience an increase in traffic. With some reports indicating a 17% rise in interest compared to the first half of the month. While this seasonal shift may not be a dominant market driver, it offers a possible strategic opportunity for both sellers and buyers.
For Sellers: If you’re considering listing your property this spring, February could be an ideal time to get ahead of the competition. With possible heightened interest from buyers browsing the market, an early listing could position your home as a prime choice before the spring rush. Contact Us HERE
For Buyers: Although not part of the "Valentine Effect" a 2023 Zillow® survey found 42% of recent home buyers claimed to have found love after buying a new home. And although there could be many factors for finding love other than owning a home, it is interesting to note the numbers are higher for Millennials at 49%, Gen Z 64%, with first-time buyers at 51%.
If you are considering purchasing before the spring rush Contact Us HERE
Of course, we’re not saying that buying a home will lead to finding true love or that sellers can expect a whirlwind of activity in late February-but we do believe that making a well-timed move in the housing market can be a smart decision. If you’re ready to explore your next home or list your property ahead of the spring surge, now is the time to act. In a competitive market for both sellers and buyers, it doesn't hurt to consider the whimsical possibility that a little boost from Cupid could be at play.
In the spirit of the season, don’t forget to treat your loved ones to something special. Our store features a curated selection of unique items perfect for your home, your Valentine, or even a little self-care! SHOP
Happy Valentine’s Day! xoxo
